(Updated 4:18 p.m.) Bonobos, the upscale New York e-tailer known for its snug-fitting menswear, is introducing its stores-without-inventory concept to Atlanta.
Think of the Guideshop try-before-you-buy experience as walking into a fitting room area, complete with furniture, lounge space and artwork. Fit and style “guides” help customers with suits, pants, shirts and other clothing.
The e-commerce retailer, which has been around since 2007, has 10 other similar shops around the country and plans to have 30 in the next two years, co-founder and Chief Executive Officer Andy Dunn recently told The New York Times. He said the fitting shops are helping to drive online sales.
The company raised $55 million in its most recent investment round, on top of more than $70 million previously, and the infusion will help it add more shops.
The Buckhead store is at 3035 Peachtree Road NW. Make an appointment by visiting https://bonobos.com/guideshop