PepsiCo leaders pay tribute to former Coca-Cola President Don Keough in ad

Atlanta-based Coca-Cola and Purchase, N.Y.-based PepsiCo are archrivals when it comes to getting Coke and Pepsi into the hands of consumers.

Donald Keough1The rivalry, however, was shelved on Thursday  – if only for a moment – when PepsiCo took out a half-page ad in The Atlanta Journal-Constitution to pay respects to former Coca-Cola President Donald R. Keough, who died Tuesday at age 88.

MORE: Keough an affable but tough leader


The PepsiCo ad on A14 simply says, “In memory of Donald R. Keough” and “With deep respect and admiration.”

Coca-Cola thanked PepsiCo in a tweet: “Thanks, @PepsiCo, for your gracious tribute to Don Keough in our hometown paper. His legendary leadership made us all better.”

As the No. 2 executive at Coke, Keough helped legendary CEO Robert Goizueta strengthen Coke’s brand around the world and build stronger bonds with bottlers.

The PepsiCo ad was signed by Indra Nooyi, current chairman and chief executive officer; Donald Kendall, PepsiCo co-founder and former chairman and CEO; Steven Reinemund, former chairman and CEO; and Roger Enrico, former chairman and CEO.

Visitation and service

A visitation for Donald R. Keough is planned for Monday from 5 p.m. until 7 p.m. at the Cathedral of Christ The King, 2699 Peachtree Road NE in Atlanta. A funeral service will be held at the Cathedral of Christ The King on Tuesday at 10 a.m. H.M. Patterson & Son-Spring Hill Chapel is in charge. of arrangements.

Reader Comments 0


Sports Fans THANKS former Coca-Cola President and Coca-Cola for their support of sports citywide, statewide, nationwide and worldwide  !!!

We URGE sports fans everywhere to enjoy a Coke in memory of Mr. Keough...


I agree with MichaelG. Even though they have fought for the consumers business tooth and nail over the years, they did respect each others leadership. Every one can argue to the end of time which flagship drink is the best. In my opinion, it is a matter of taste. Some people like the taste of Pepsi over Coke, some Coke over Pepsi. Over the years, both have become food and beverage giants. The Pepsi leadership showed they could lay down the "gloves" so to speak to pay respects to a fallen, legendary, opponent. 


Major league class act by Pepsico management of long standing. 

Keough is lovin' it because he always reminded the troops that at the end of the day, we are not making atomic bombs, just simple, refreshment for the world.

If there wasn't a Pepsi, Coke would have had to invent one. As tough competitors, together they created the biggest food and beverage category on the planet.