Apple unveils new Watch, MacBook upgrades

Apple Inc. CEO Tim Cook has just wrapped up his update on the latest products from the company, including more details about the company’s new Apple Watch, and a new MacBook.

newwatchThe Apple Watch will be wavailable for pre-order April 10, and it will ship April 24. Cook, however, didn’t talk about price, but reports say the watches will start at $349 and can run as high as $10,000 for an 18-karat version.

Here is a rundown  of how the day unfolded in San Francisco, where Cook appeared.

1 P.M.

The event begins with Cook making his way to the stage. Apple says it is expanding with a new flagship store in China. The company says there are now 453 Apple Retail Stores. In 16 countries. With over 120 million visitors in the last quarter.

1:08 P.M.

HBO soon will be available on Apple TV without a cable or satellite subscription. It’s called HBO NOW and it will be available in April..$14.99 a month,  and for a limited time, the first month is free.

1:11 P.M.

watch5More than 25 million people use Apple TV for movies, TV shows, music, and more.Cook says price will drop to $69.

1:15 P.M.

Update on iPhone: More than 700 million sold since it was introduced in June 2007.

1:18 P.M.

Update on Apple Pay: It’s now accepted at nearly 700,000 locations and works with over 2,500 Coca-Cola vending machines are among the hundreds of thousands that accept pay by Apple Pay.

1:20 P.M.

Cook is touting the benefits of the iPhone in enhancing your ability to maintain wellness.He says more than 900 apps have been created with HealthKit to help people track and manage their health. He says the iPhone is “an extraordinary medical research tool.”

1:24 P.M.

Cook introduces ResearchKit, a software framework designed to benefit medical research via the iPhone. Researchers have used it to build apps aimed at serious diseases.

1:28 P.M.

The University of Rochester and Sage Bionetworks have created an app called mPower, which uses ResearchKit to conduct Parkinson’s disease research. Parkinson’s patients can record their systems with iPhone and that information is sent to researchers. Apps also target cardiovascular disease, asthma, and breast cancer. ResearchKit will be available next month, with five apps in Apple Stores.

1:30 P.M.:

Attention turns to the Mac. Notebook sales up 21 percent over the last year.

1:32 P.M.:

The new MacBook is gold. It’s 24 percent thinner than the 11-inch MacBook Air, and it’s the lightest ever at 2 pounds. It has a re-engineered keyboard Keys have 17 percent more surface area.

1:38 P.M.:

More on MacBook: 12-inCH Retina display packs over 3 million pixels into the thinnest Mac Retina  New trackpad allows you to adjust sensitivity. You can also fast-forward through videos with he new trackpad.

1:41 P.M.:

New MacBook keyboard's keys have more area.

New MacBook keyboard’s keys have more area.

New MacBook comes with all-day battery life. The logic board is 67 percent smaller than he one in the 11-inch MacBook air and the Intel Core M processor runs on 5 watts.\\

1:52 P.M.:

The new MacBook ships out April 10. The 13-inch MacBook Pro with Retina gets the new Force Touch trackpad and the MacBook Air is getting a fifth-generation Intel Core processor and Thunderbolt 2

1:56  P.M.

watch2And now the newest addition to the Apple family – Apple Watch. It’s called the most personal Apple device ever. Designed to appeal to a range of personal styles.

2  P.M.

Cook starts out talking about the many faces that will be available for the Apple Watch, For example, the faces can feature weather or your next calendar event. Swiping the watch face can call up more information you refer to regularly. You can control your music from the face.

2:02 P.M.

More on the Apple Watch: Notifications you receive on your iPhone can automatically appear on your watch. Siri is available to receive voice commands on the Apple Watch.

2:04 P.M.

With Apple Watch, you can see who’s calling you without pulling out your iPhone. “Digital Touch” allows you to send a sketch or your heartbeat to other people wearing the watch.

2:07 P.M.

watch 4Apple calls the watch a  comprehensive health and fitness companion. The Workout app provides detailed measurement during specific activities. A three-ring graphic provides a snapshot of your all-day activity.

2:15 P.M.

More on apps for the Apple Watch: There are apps for getting activity reminders, buying lunch, liking images on Instagram, requesting a ride on Uber and pulling your boarding pass from Passbook when you near an airport. You can check into your hotel and lock your room door with an SPG app om Starwood Hotels.

2:22 P.M.

You set up your Apple Watch with an app on iPhone. The app is available for download today in i)S 8.2. The watch has an all-day battery life, and it’s charged with a magnetic charger.

2:26 P.M.

apple 1The watch is available in three styles: Apple Watch Sport. Apple Watch and Apple Watch Edition.

2:31 P.M.

Apple Watch Sport has cases made from anodized aluminum in either silver or space gray. The Apple Watch collection features stainless steel cases in traditional and space black. The Apple Watch Edition is available in 18-karat solid yellow or rose gold.

2:33 P.M.

watch 3The Apple Watch will be available for pre-order April 10. You can also try the watch out on that date at Apple Stores. The watch will be shipped on April 24.

2:36 P.M.

Tim Cook: “And that’s what everyone at Apple is focused on — pushing forward and creating the future.” With that, Apple’s update on its latest products ends at Yerba Buena Center in San Francisco.


Apple has put the final touches on its new Apple Watch unveiled last fall, and we’ll find out shortly when, sometime in April, the highly customizable interactive timepiece will become available.

Apple Chief Executive Officer Tim Cook unveiled the Apple Watch last September.

Apple Chief Executive Officer Tim Cook unveiled the Apple Watch last September.

CEO Tim Cook is expected to unveil the device and provide other updates at 1 p.m. Eastern. We’ll report on developments as they come out, so keep checking back with Biz Beat.

The watch is expected to come in two sizes and start at $350. But that price can reach up to $10,000 given all of the bells and whistles that can be added, including costly wristbands.

The watch, which has a range of faces, automatically adjusts to different time zones. It displays times in digital, analog, or hybrid view and can show you a real-time average of lap times on a graph. The watch also comes with a timer, alarm and world clock.

Tap a button to make a call or dictate messages. You can also receive texts, e-mails and news alerts. It will also have mapping capabilities so you can find the nearest coffee shop. Any photos you

The Apple event is being held at the Yerba Buena Center for the Arts in San Francisco.

The Apple event is being held at the Yerba Buena Center for the Arts in San Francisco.

favorite on your iPhone or Mac will automatically appear on your Apple Watch, Apple said last fall. The device also features Siri. You can also use your finger to draw on the face of the watch.

Apple, however, is really pushing the device’s fitness-related benefits. When Cook introduced the watch in September, the device was billed as “a comprehensive health and fitness companion.”

When you press two fingers on the screen, the built-in heart rate sensor records and sends your heartbeat. A workout app shows real-time stats such as calories, time, distance, and pace for your workouts.

Here are more details on what Apple might unveil about the new Watch.

Reader Comments 0


The interest in commenting on this article probably closely represents the interest in tech wearables. Close to 0.

I know I won't be ordering one; Samsung nor Apple.