With ATL Roll-Out, Delivery App Comes With Important Disclosures

An Austin, Texas, startup that encourages people not to provide it with any information they consider too personal is rolling out its service in Atlanta.

Favor, a smartphone app that bills itself as delivering anything, contracts with “runners” who pick up food and other items from businesses that don’t deliver. In Atlanta, Favor orders charge a $6 delivery fee plus 5 percent of the cost of the items and a tip to the runner.

As with the ride-share services Uber and Lyft, transactions are cashless; customers set up payment using major credit and debit cards through Favor’s app. “We deliver food from your favorite restaurants, dry cleaning, prescriptions, clothing, groceries and more” — but not alcohol, according to the FAQ page on Favor’s website, favordelivery.com

What’s noteworthy about Favor is its privacy policy.

Just like couriers, “runners can see your address, first name, last name, phone number and photo. Individuals reading this information may use it or disclose it to other individuals or entities without our control and without your knowledge,” the company says in its privacy policy.

“We therefore urge you to think carefully about including any specific information you may deem private.”

Zac Maurais, the startup’s co-founder and chief marketing officer, declined to speak to the AJC in detail about the policy.

NeighborFavor Inc., which does business as Favor, was founded in 2011 and began catering to college towns in 2013, according to media reports. It has since expanded in the wake of $2 million seed funding last fall and $13 million in Series A funding from Austin venture capital firms S3 Ventures and Silverton Partners in March.

The company operates in Austin, Boston, Dallas, Houston, San Antonio and now Atlanta.

Favor does receive and record information on its servers that includes a user’s location and IP address.

“We treat this data as non-Personal Information,” its privacy policy read. That data may be aggregated and provided to advertisers and others about how customers behave.

Similar services, including GrubHub and its subsidiary Seemless, also have policies of sharing such information with outsiders to allow those companies to make deliveries.

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