A burger detente?
Burger King has proposed a truce with rival McDonald’s in the sake of international peace, and ‘the King’ has proposed doing it in Atlanta.
On Wednesday, Burger King pitched a one-day truce in the companies’ “burger wars” with the creation of the “McWhopper,” a hybrid of the chains’ famed burgers at a pop-up restaurant in the Big Peach, about midway between Burger King’s headquarters in Miami and McDonald’s hub in Chicago.
More details can be found here.
The goal, Burger King said in a news release, is to raise awareness about Peace Day, Sept. 21.
The pop-up restaurant would feature the culinary mash-up, employees in special uniforms and hybrid packaging.
“Our proposal is designed to generate the most attention and awareness possible for Peace Day and the work of the non-profit organization Peace One Day,” Fernando Machado, Burger King senior vice president for global brand management, said in the release. “We’re being completely transparent with our approach because we want them to take this seriously. It would be amazing if McDonald’s agrees to do this. Let’s make history and generate a lot of noise around Peace Day. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day. And both are well worth the effort.”
Burger King says in its proposal that terms are the deal are negotiable, except for having the event on Peace Day.
UPDATE: Bloomberg reported late Wednesday morning that McDonald’s CEO responded to Burger King’s peace plan, saying the two burger chains should do more than a hybrid sandwich.
In a Facebook post, Bloomberg reported that McDonald’s Chief Executive Steve Easterbrook said: “We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?”