Why might a $3B intown Atlanta empire move to the burbs?

Charlie Loudermilk and his son, Robin, are two of Buckhead’s biggest boosters.

But now Aaron’s, the rent-to-own empire launched by the father and once led by the son, is planning to move from its tower in the Buckhead Village to Cobb County, according to Robin Loudermilk. He has his own, somewhat surprising thoughts about the plan.

Aaron’s isn’t commenting.

Aaron's founder Charlie Loudermilk, 87, surprised Aaron's employees at the company's annual National Managers Meeting in New Orleans.

Founder Charlie Loudermilk surprised Aaron’s employees at the company’s annual National Managers Meeting in New Orleans.

The elder Loudermilk is “Mr. Buckhead,” according to Sam Massell, the president of the Buckhead Coalition, an elite business group founded by Charlie Loudermilk. But the Loudermilks are no longer on Aaron’s board or leading the business.

“This would never have happened if he was still CEO,” Massell said of Charlie.

Find out more about what may be behind the potential move, in the latest Unofficial Business column on myAJC.com.

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2 comments
BurroughstonBroch
BurroughstonBroch

@HCCynic

Robin Loudermilk stepped down as President and CEO in late 2011 and was succeeded by Ron Allen who almost ran Aaron's into the ground, repeating his previous performance at Delta. In early 2012, Charles Loudermilk said he only owned 6.5% of the outstanding shares at that time, after holding 60% the previous year. It's safe to assume he has cashed in most of his shares.

HCCynic
HCCynic

Question for the AJC, Did the Loudermilks sell the company and make a bank full of money?


If so, what difference does it make to them, or anyone else for that matter, what the new owners do with the company, and where it is situated?


If not, how did they lose the company?    Regardless, what difference does it make to them, or anyone else for that matter, what the new owners do with the company, and where it is situated?