Central Perimeter mega project boom?

UPDATED with project renderings and additional reporting.

A planned five-tower development at Mount Vernon Highway and Perimeter Center West in Sandy Springs.

Earlier this week, a mysterious development group brought forward a proposal for five towers near Abernathy Road and Ga. 400 that would rank among the largest mixed-use developments Sandy Springs has ever seen.

Now longtime Atlanta developer Charlie Brown is featured in a story in Friday’s Atlanta Business Chronicle with the latest iteration in his long-simmering plans to redevelop the former Gold Kist headquarters site near Perimeter Mall in nearby Dunwoody. You can click here to check that out, though there is a paywall.

Brown and his company, which bought the site a few years ago and has been refining its plans for some time, appear to be gearing up for at least five towers of their own, including a hotel, residences and offices.

You can see some of the renderings below.

Crown Towers

A rendering of the Crown Towers proposal in Dunwoody. Source: Crown Holdings Group and tvsdesign

Crown Towers

A rendering of the Crown Towers proposal in Dunwoody. Source: Crown Holdings Group and tvsdesign

In an interview, Brown said his firm doesn’t have any tenants named nor financing obtained. But his company plans to go before the city of Dunwoody for rezoning in the coming months. The property allows for a hotel and about 1 million square feet of office space as it’s currently zoned, but Brown and his team want to add high-rise condo towers with units priced in the $250,000 to $1 million or more range.


The first of four office towers in the State Farm complex in Dunwoody. J. Scott Trubey/ STAFF

The planned towers would rise near the State Farm office complex (photo above) –which includes four new towers over the next decade.

The Gold Kist site has some logistical issues. It’s hemmed in by I-285, a retail strip center to its north and the region’s gridlock. The site is just south of the Dunwoody MARTA station that State Farm is connecting to, but while that provides north and south rail service, there’s no east-west rapid rail connectivity.

But Brown’s group has partnered with the city of Dunwoody and the Perimeter Center’s Community Improvement Districts to design a connector road to provide an alternative route to Hammond Drive to connect to the interstate. See an earlier map below.

Sites near Ga. 400 and I-285 such as Gold Kist and High Street were awarded massive re-zonings for greater density years ago by county governments.

Those moves contributed to the desires of Sandy Springs and Dunwoody residents to form their own cities for greater local control.

Meanwhile, Boston developer GID is expected in the coming months to unveil renewed plans for the High Street site, another ambitious mixed-use mini-city that was shelved in the wake of the economic collapse.

Many of these mega projects are likely years away and their designs could change considerably — if they even happen in the current development cycle.

But it is a foregone conclusion Dunwoody and Sandy Springs are rapidly urbanizing. Can already choked freeways and surface streets handle more?

In the meantime, maybe Amazon or Uber will figure out drone delivery … of humans.

Reader Comments 0


The three around the intersection shown had already had DRI approval. The traffic studies showed tat Hammond Drive needed to be widened to 6 lanes in the area between PDR and ADR before those developments were built....but showed that all that new traffic would not negatively affect congestion in the area! Yeah, sure! Then they want another ramp from I 285 to serve this area.

Have they looked at I 285 and its congestion? Sr400? Yes the interchange at SR400/I 285will help, but it will not change the fact that all roads leading to/from it are loaded beyond their capacity. Transit? East west? It is in the Revive I 285 study...which has mysteriously been slowed down or stopped ! Why?


yes, because traffic doesn't suck enough around that area!!