The Ponce de Leon Kroger that has had a notorious reputation for years is about to get a makeover.
The Cincinnati-based chain is partnering with developer New City LLC to develop a mixed-used tower that will incorporate a new 60,000-square-foot Kroger below 360,000-square-feet of office space.
“Our goal for 725 Ponce is to build on the incredible momentum of Ponce City Market and the BeltLine,” said New City founder Jim Irwin. “It’s exciting to be able to partner with Kroger to revitalize the property and have an opportunity to design a new building that fits within the context with the historic structures next door and adds another layer to the urban landscape.”
The project will break ground in this spring.
Kroger will demolish the current store, which was built in 1986, and replace it with a 60,000 square-foot
prototype. The new store will be adjacent to the Atlanta BeltLine with a dedicated entrance directly on the path.
“Kroger is excited to build a new store to suit the unique needs of our in-town customers,” said Kroger spokesman Glynn Jenkins. “The new store will include an expanded natural foods and organic assortment of products, extensive prepared foods, “Click List” online grocery ordering, and other amenities so that we may offer even more choices and convenience for our loyal customers.”
The project will include more than 900 underground parking spaces to serve future office
tenants. Evenings and weekend parking will be available to the public for BeltLine and Ponce City Market visitors.
The grocery store, dubbed “Murder Kroger” by locals, has a reputation for crime, including a car-theft-turned-killing in its parking lot last spring. The store has been trying to lose the reputation, calling itself “BeltLine Kroger” instead.