Ponce Kroger to be part of new development

The Ponce de Leon Kroger that has had a notorious reputation for years is about to get a makeover.

The Cincinnati-based chain is partnering with developer New City LLC to develop a mixed-used tower that will incorporate a new 60,000-square-foot Kroger below 360,000-square-feet of office space.

Ponce de Leon Avenue Kroger to be part of new development.

Ponce de Leon Avenue Kroger to be part of new development.

“Our goal for 725 Ponce is to build on the incredible momentum of Ponce City Market and the BeltLine,” said New City founder Jim Irwin. “It’s exciting to be able to partner with Kroger to revitalize the property and have an opportunity to design a new building that fits within the context with the historic structures next door and adds another layer to the urban landscape.”

The project will break ground in this spring.

Kroger will demolish the current store, which was built in 1986, and replace it with a 60,000 square-foot
prototype. The new store will be adjacent to the Atlanta BeltLine with a dedicated entrance directly on the path.

“Kroger is excited to build a new store to suit the unique needs of our in-town customers,” said Kroger spokesman Glynn Jenkins. “The new store will include an expanded natural foods and organic assortment of products, extensive prepared foods, “Click List” online grocery ordering, and other amenities so that we may offer even more choices and convenience for our loyal customers.”

The project will include more than 900 underground parking spaces to serve future office
tenants. Evenings and weekend parking will be available to the public for BeltLine and Ponce City Market visitors.

The grocery store, dubbed “Murder Kroger” by locals, has a reputation for crime, including a car-theft-turned-killing in its parking lot last spring. The store has been trying to lose the reputation, calling itself “BeltLine Kroger” instead.

 

Reader Comments 0

8 comments
PJ25
PJ25

Think about all the violent crime that will occur with that much development when coupled with defenselessness yuppies!  I can't wait to read about it here on the AJC.  

ball 1959
ball 1959

i spent 30 yrs at Sears and now it will be a part of a grocery store. How times have changed..

PoliticParallelUniverse
PoliticParallelUniverse

So is it the goal to destroy what Ponce City Market has done to the area? Couldn't they get a better design?

Infraredguy
Infraredguy

Will it include 24/7 parking lot security ?

Ned Ludd
Ned Ludd

And perhaps a plaque recognizing the magnolia tree across the street that was once the centerpiece of Ponce de Leon Park?

Ned Ludd
Ned Ludd

Good grief...could at least a modicum of thought be put into a façade that even slightly reflects the area.? Iconic brick building right next door and all we are offered is this stark sterile srteetfront?


RockTrimlove332
RockTrimlove332

They absolutely must incorporate a tunnel under Ponce for Kroger customers who need to cross the street in order to shoplift at Whole Foods. And of course their new construction permits approval should be dependent on their agreeing to pay certain impact fees including providing for the costs of a new streetcar that runs from Peachtree and 10th down 10th to Monroe and then on Monroe to the intersection with Ponce and then from there to the intersection of Ponce and Highland and then from there to the intersection of Highland and Jackson where it will connect with the other streetcar.