Southerners less tolerant of bad customer service on phone

Phone 1It’s not that unusual to hear consumer complaints about the rudeness, incompetence and time-wasting disrespect of a company’s customer service phone line.

But it seems that Southerners are a little less likely to put up with it.

At least according to a survey by a British “audio branding” company, PH Media Group. A recent survey of more than 2,200 Americans found that 57 per cent of customers in the South won’t tolerate “poor call handling standards” from businesses they deal with.

Older people are the most intolerant of bad service, the survey found. Perhaps because they remember a time before voice mail and a robotic voice demanding that you “listen carefully, because our options have change… Push one if…”

Perhaps customer service was better then. Perhaps we just remember it being better. In any event, 63 per cent of 55 to 64-year-olds told the pollsters they would not provide repeat business to companies who did not answer their call in an acceptable manner.

As it happens, the survey was conducted online — not by phone. Whether that skews results, the company did not speculate.

However, PH Media Group sees the survey as a good way to underscore the importance of what it is selling.

“The results show that first impressions are absolutely crucial and the fact customers will base their decision on whether to do business with a company on the first phone call should be a clear warning to businesses in the South,” said Mark Williamson, the company’s sales and marketing director.

Yell 1

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