Please, don’t call Atlanta airport the ‘b’ word

Hartsfield-Jackson International Airport

Hartsfield-Jackson International Airport is having a marketing moment, a self-reflective one. And in that moment, it has concluded travelers have been turned off by its favorite brag: “the world’s busiest airport.”

If you could pick a word that would entice you to use a particular airport, would it be “busiest”?


Check out what phrase the airport’s marketers do think you’ll like (though it makes me think of a worn-out road), in my latest Unofficial Business column on, where you’ll also see what travelers came up with when I asked what word best fits Hartsfield-Jackson.

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