Two well-known names in Atlanta residential real estate are teaming up for a partnership targeting the region’s luxury buyers.
Bonneau Ansley III, founder of Ansley Atlanta Real Estate and one of the top producing real estate agents in Atlanta and the nation, announced this week the appointment of Marketing Directors executive David Tufts as his company’s president.
The luxury housing market has rebounded since the depths of the recession, Ansley said, and 2016 has so far shown that “pent-up demand” from the recession hasn’t been quenched.
“The luxury market is as strong as it has ever been in Atlanta today,” Ansley said.
Ansley Atlanta is a boutique firm that fancies itself as a residential brokerage and a one-stop technology and services platform for new home construction, renovation and home resale services.
Tufts, formerly of The Condo Store and a fixture in the luxury condo world, also will be Ansley Atlanta’s managing broker and he will continue his role with the Marketing Directors. The Marketing Directors specialize in apartment and condo marketing, sales and re-positioning.
Ansley Atlanta, which was founded last year after Ansley left Harry Norman Realtors, has 32 agents with plans to grow to 60, Ansley said. The firm has a footprint in Atlanta and also the Georgia coast and North Georgia and North Carolina mountains.
Ansley, who comes from a long family line of home-builders (a great uncle developed Ansley Park), has also struck a joint venture with home-builder Monte Hewett Homes for luxury construction and renovations.
The tag-team with Tufts and the Marketing Directors provides a link into the luxury condo scene in Atlanta and beyond, Ansley said.
The link-up also comes as condo development is getting started in metro Atlanta after years of development dominated by mid- and high-rise apartments. Condo developers are tapping into hot in-town areas so far dominated by luxury rentals. But buyers also want to live in walkable areas with city amenities, Tufts said, and a brokerage that can handle renovation and design services.
“One of the biggest luxuries a condo buyer demands is the luxury of time,” Tufts said.