Georgia Tourism has created its first TV campaign in almost a decade to promote visitation to the state.
Dubbed “Pretty.Sweet,” the campaign highlights destinations in nine regions of Georgia “through vibrant imagery, with a special emphasis on outdoor adventure, arts, and culture,” the state Department of Economic Development said.
The commercials will include an original song, “Life’s Pretty Sweet” by Atlanta-based singer/songwriter Novel.
“You can be from anywhere in the country, and once you visit or move to Georgia, it still feels like home,” Novel said in a release. “I have traveled to many places, but Atlanta, Georgia is where I developed most as a songwriter and producer and it’s where I feel most comfortable. Life’s pretty sweet here.”
Emily Murray, a spokeswoman for the department, said the campaign has been in the works for more than six months, with planning even further in advance following additional tourism funding received in the last legislative session. The goal of those funds was to get the state back into television broadcast markets, she said.
Kevin Langston, deputy commissioner of tourism at the Georgia Department of Economic Development, said the goal of the campaign “is to encourage visitors to Explore Georgia’s tourism offerings that make us so unique.”
The department said Craig Miller Productions produced the footage for nine new regional videos titled “We Are Georgia.” They capture a road trip that spanned 58 locations over 65 days and over 6,800 miles.