Chick-fil-A “A-Listers” get more cluck for their buck

April 1, 2014 Dunwoody - Cars waiting to get to the drive thru at the Chick-fil-A Duwoondy location on Tuesday, April 1, 2014. Chick fil A has added to its lead in surpassing KFC as America's number one purveyor of friend chicken. Sales went beyond $5 billion, and this did this all with a fraction of the stores fronted by the Colonel.We get the info and trying for reax from Yum Brands, the owner of KFC. HYOSUB SHIN / HSHIN@AJC.COM

Chick-fil-A has a reputation for top notch service — think friendly cashiers and a happy “my pleasure” after every order.

But the company treats some guests even better.

The Atlanta chicken giant has an “A-List” program that offers some guests behind-the-scenes tours, access to special events and even free food.

But it’s by invitation only and not available at every location.

“Chick-fil-A’s A-list program began as a local restaurant initiative in 2013 and is currently offered in more than 1,100 Chick-fil-A restaurants nationwide,” said spokesman Mark Baldwin. “Customers are invited by franchisees to register which, in turn, allows the local restaurant team to get to know the customer better.”

March 12, 2014 - FAIRBURN: A profile of Dan Cathy, the CEO of Atlanta-based Chick-fil-A. Cathy with employes from their Fairburn store. (Akili-Casundria Ramsess/Special to the AJC)

Chick-fil-A CEO Dan Cathy (in red jacket) and employees at store in Fairburn.

Loyalty programs are nothing new in the retail industry. Most chains have some form of incentive for their best customers as a lure to keep them coming back.

Baldwin said Chick-fil-A’s goal is to create a one-on-one relationship with customers.

The customer gets “more personalized rewards and communication from his or her local restaurant,” he said. “The end result is a stronger relationship on both sides of the equation.”

 

 

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